I had a lot of fun using a business and brand framing to look at the Pan-India vs Bollywood debate. Thank you Guru for pushing me to do this. Trailer The world is fighting many existential crises – climate change, rising inequality, real and virtual viruses. That’s why it’s imperative that we discuss the one […]
In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but I think technology is the biggest disruption that marketing has experienced. Yes, it has been so every time a new medium cropped up, but this wave […]