Provoke the Woke?
Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.
Category: Articles
On Medianama
Converted the talk at the Social Business Summit into an article at Medianama. It’s long, but do read! 🙂
What have I been up to?
The nice folk at Social Samosa gave me a chance to describe exactly what I do for a living currently. You can read about Myntra’s strategy on social platforms in an interview here. 🙂 In other news, I just got back from a Philippines vacation. More about that on the other blog. PS: Added a […]
Social + e-commerce ≠Social Commerce
The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So when I was asked if I could contribute to the third edition, it was a pleasure.. and a challenge. The result is on Page 25, but […]
A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs.  (Just this once, don’t mind) 🙂