Change. Thats exactly what I’d like those Ceat guys to do about their campaign. After their TVC started airing, it took me this post to understand exactly what they meant by the ad, because I was too busy trying to figure out what was happening to notice the logo change. Also happened to see more […]
This could be called a misleading title, since it doesn’t have anything to do with the doomsday messages for web2.0, but working in a tabloid sometimes has its effects. I’d written earlier on how a few of yesteryear brands were staging a comeback of sorts. Cinthol was one of them, and I’d written how the […]
There are a couple of Citibank ads that started appearing late last year. I haven’t been able to find it anywhere on the net, finally got one of the storyboards here. This one shows a ‘home’ scenario where a woman complains to her husband about how his brother (Amar) has brought his financial planner to meet their father. The […]
Saw the new Fastrack TVC on air – Shut up and Move On, but I didn’t see it there first. Fastrack is a brand whose communication i try to follow, simply because i feel that somewhere they’ve got the pulse right. Of course by doing that, they also end up making customers who don’t fall […]
When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – pugness. But suddenly, in the middle of perhaps the biggest media event in oh, okay a couple of months – IPL, the pug decided to make […]