I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand ambassador for the brand would have made for a nice plain brand rant post, but try as i might, I have not been able to get […]
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post talked specifically about the 2 gaming entities – zapak and games2win and their contrasting styles. What interested me was the part about the surge that happened […]
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me to wonder about the kind of ROI this activity would generate. “Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the […]
I’m quite an Aamir hater these days, after his unpalatable sense of humour, and that has prompted me in the past to be a savage critic of most ads that he does. Of course, I really feel that he has not been used correctly, but I have always wondered if I was being objective enough. […]
I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, they will either show me ads, attitude or stunts (though i liked the most recent Pulsar ad, the music mostly 😉 ) I really can’t blame […]