Last week, I’d written about transparency in organisations, and touched upon something that’d force transparency on them – conversations about them. While conversations can happen on the organisation itself, I believe the brand will also act as a starting point in many conversations. A transparent organisation will transfer some positive equity to the brand and […]
After the not-so-great response to Facebook’s Beacon ads, it was interesting to watch how Facebook would deal with the advertising and the issue of privacy. In an Indian context, according to the latest Comscore figures, Facebook ranks sixth in terms of the online search market in India. So, in an increasingly contextual world, where there […]
The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand aiming for the best, and looking out for cutting edge technology, but what’s with the tagline – ‘Next is what?’ Is that a question to me? […]
There was an interesting piece I read about the way Cuil, the new search engine I’d written about earlier. In that post, the author compared Cuil to toilet paper, no offence meant because it has nothing to do with the engine’s features. It has more to do with how Google as a search engine is […]
Reading this post today, on how Tata Sky and Dish TV have both partnered with matrimony portals -Bharat Matrimony and Shaadi.com respectively, in the space of a single day, I realised how fickle competitive advantages really are. It also reminded me of a much debated post on Scobleizer yesterday on tech blogging, and where it’s […]