I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with one third of the younger set saying that companies should actively market to them on […]
….and while there have discussions and rants about the need for brands to start using digital media intelligently, the news is that the greatest internet brand of them all – Google, is all set to do some traditional advertising. Google, which had followed a policy of making good products and then letting WOM do its […]
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging is also experiencing a slowdown, but that depends on the definition of a blog. With the increasing popularity of micro blogging services and social networks, the […]
Last week, Afaqs had covered the Asia Brand Congress 2008, which throws some light on how marketers and agencies view brands and their relationships with consumers. You can read a few reports here. The first link is the rationale behind the campaigns of Zapak and Dainik Bhaskar, both using 360 degree media – one for […]
A few days back, I had written about wanting to see an internet entity’s brand campaign. And within a few days, as if on demand, the in.com TV commercials started appearing. In case, you haven’t chanced upon them yet, take a look here, and here. These two have highlighted two aspects of in.com – music […]