From being part of the BTS Army to getting nostalgic about Backstreet Boys, millennials are a diverse cohort, and have many sub-segments. Based on the recent CAMS report, ET Now gave me an opportunity to chat about the investing patterns of millennials. The transcript.
I had a lot of fun using a business and brand framing to look at the Pan-India vs Bollywood debate. Thank you Guru for pushing me to do this. Trailer The world is fighting many existential crises – climate change, rising inequality, real and virtual viruses. That’s why it’s imperative that we discuss the one […]
I spoke to ET Brand Equity for their series ‘My experiments with PR’ on challenges, learning, long -term communication, and how one sees the role of PR in the larger CMO portfolio.
In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.
A chat with exchange4media on what we have been up to at Scripbox in terms of brand and marketing strategy, and a few thoughts on the role of digital, customer outreach, and what marketers need to plan for. P.S. The bold “question” starting with Exploring this might.. is not a question, but is part of […]