It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. I thought the new year was a perfect time to revisit and explore how brands and business can use change as an opportunity. The new year […]
Since the time I wrote An Internet of Things narrative, its trajectory and pace has seen tremendous acceleration, to an extent where TC has claimed that it has reached escape velocity. Indeed, there is a whole lot of activity happening that would back this claim – startups, larger companies getting interested in the space, geographic expansion […]
Recently, I was part of an interesting round table discussion organised by afaqs and IBM around “Technology in Marketing“. While we did stick to the subject, in my mind, I was also wondering about the impact this (topic) was having on the idea of brand. It has been only 4 years since I had last held […]
It has been more than three years since I wrote about my Indigo fandom. Since then, they have been my preferred airline, mostly thanks to their on-time promise. A few weeks ago, Karthik wrote an excellent post “Why I love an errant Meru and hate the awesome Indigo!” that offered some unique perspectives based on a […]
(details on exchange4media, TechCircle, Social Samosa) ….now that’s a welcome step up from the usual welcomes. Hello @urbanladder 🙂 A photo posted by Manu Prasad (@manuscrypts) on Nov 11, 2014 at 8:30am PST