It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good time to visit the subject. I am in touch with both the custodians of my influence these days – Klout and PeerIndex, and like to experiment […]
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This week's updates include Android's market share increase, new apps – Path, StockTwits, Hulu and update on Skype; shutting down of Microsoft Hohm, partnership with Baidu, patent protection, Skype update; Facebook improvements to chat, new data centres, Circlehack; buy viagra without prescription Twitter stats and valuation, FTC investigation, BackType acquisition, Joe Biden joining; Google+ rebranding […]
One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to the consumer' and 'a thought in the consumer's mind'. But changing landscapes in technology and consumption mean that the definition remains an evolving one. I found […]