One of the blogs which almost always manages to give me fresh and interesting perspectives is Ribbonfarm. A recent post which caught my attention was ‘The Milo Criterion‘. Though not well versed in Lean Startup principles, I think I managed to get the gist of the post. (The comments were a completely different ballgame though!) […]
The last few weeks have kept me busy, thanks to a career crossroad. I had a few options, each of which presented its own share of pros and cons. At a larger level, there was a dilemma on whether to stay as a consultant or get back to a job. This tussle is something I’d […]
This week’s updates include Foursquare and Gowalla updates, Twitter photo-sharing on SMS and acquisition of Julpan, Zynga’s addition of Indiana Jones to Adventure World, the Lighthouse Cove expansion of Farmville, Angry Birds theme park in China, Rovio’s tie up with Starbucks, Facebook Newsfeed and Timeline updates and tie-ups with Spotify and Yahoo, Google’s Chrome Store […]
On Winsows 8, MS’ deal with AOL and Yahoo, Apple’s patent scraps, Facebook lists, notifications and subscriptions, Twitter’s Promoted Tweets, Web Analytics tool and funding, Google’s Zagat buy, Flight Search, YouTube edits.. [scribd id=65149255 key=key-ha97voe8c063wcg1kht mode=list]
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t mind) 🙂