The BBH Labs Blog has a very interesting post based on a research that reexamines one of the most debated topics even in the hyper-connected era – the echo chamber. From the research abstract “We propose a trade-off between network diversity and communications bandwidth regulates access to novel information because more diverse network structure increases […]
[scribd id=71111753 key=key-a4p0puy0ty9e3nve6xr mode=list]
A unique way of holidaying that offers a chance of seeing India up close and personal, that’s what Art of Bicycle Trips offers. In conversation with founder Pankaj Mangal. [scribd id=70677502 key=key-134lpfg18y7m2ykzwr66 mode=list]
I ended last week’s post comparing the previous season’s buzzword ‘social media’ with gamification, and the need for brands to evolve their own way of utilising it. Though it’s easy to find a huge number of case studies that have been generated on the use of social media by brands to interact with consumers, the […]
I’ve spent quite some in the last week exploring gamification – going through documentation and perspectives that have been shared online. While there’s a simplicity in the basic concept, application is a totally different story. So as with all games, I’m going to navigate step by step, until a larger picture reveals itself over a […]