One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists and haters, online and offline, and most people I know have an opinion on him. […]
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is to use the features of the network (mostly Hangouts) to reasonably good effect, in addition […]
Hiremantra.com is a hiring solution that lies somewhere between job sites and recruitment software. In conversation with co-founder Subodh Vinchurkar. [scribd id=72386058 key=key-162d604514lctrv33sl5 mode=list]
There was a superb post at Misentropy last week on story-telling that opened up new perspectives for me on that art, and science, especially the last few lines on subliminal commands that could set or reset a new memory episode in our minds. The coincidence in the timing was excellent, because it is related to […]
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