Brand – ego vs evolution
On a brand building journey, should the brand be driven by self image or self actualisation? One is driven by ego, the other by evolution. Is there a middle path, and if yes, how can that be traversed?
Brand with a worldview – Part 2
My take on the importance of a world view in brand building. With the ever-reducing shelf lives of brand and marketing play books, a “skin in the game” approach is a strategic imperative. What is that, how does one arrive at it – my perspectives using Nike as an example.
Choices & Automation
Taylor Pearson wrote an excellent primer on blockchain a while ago. While explaining why blockchain matters, he quoted something by Alfred North Whitehead Photo by Joshua Newton on Unsplash
The abstraction of trust
The notion of trust has seen tectonic shifts across time. A simplistic look at the changes that have happened, and a quick peek at how a technology like blockchain can be framed in this context.
Re: Org
Timehop, which takes me on a nostalgia trip everyday, reminded me recently that it has been a year since I wrote The Change Imperative. The opening slide features a quote – “If you don’t like change, you’re going to like irrelevance even less“- attributed to Gen. Eric Shinseki. In the times we work in, I believe this […]