AdBag
Eco friendly bags that also doubles up as an advertising medium, that’s AdBag. In conversation with founder Rohit Mukherjee [scribd id=78868188 key=key-296kjwh6654jr4ydil42 mode=list]
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, brands would be used to seeing their messages layered with the contexts and perspectives added […]
Weekly Top 5
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QuadMo
QuadMo aims to provide an end-to-end mobile and online gift voucher solution for retailers, consumers and corporates. In conversation with co-founder Rohit Rawal. [scribd id=78157835 key=key-29s1wwhow240sug6s4wm mode=list]
Good cop, bad cop
Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below the elevated highway, I take a shorter route that gives me elevated views every 5 […]