Culture.org

For quite a while, I have believed that culture is the most underestimated and underutilised tool among the organisation’s means of gaining strategic advantage. A few like the much venerated Zappos have used this lapse to maximum effect and by assembling a group of passionate and aligned individuals generated profits and publicity, all while retaining […]

Pinning it down

Though it’s almost been 2 years since it launched, the buzz on Pinterest has grown stronger in the last few months. This infographic should help you get a quick update. The ‘experts’ are polarised on this, and I have seen some digs on my twitter timeline, which remind me of the things I used to hear […]

Green Evangelist

Green Evangelist aims to ‘evangelise’ sustainability through the ‘humanware’ aspect rather than the ‘techware’. In conversation with founders Sejal Sheth and Latha Sankarnarayan…. [scribd id=84602869 key=key-25o0y2t76pj5kyhguclg mode=list]

Human Brands

Trendwatching’s trend for March 2012 is quite an interesting one – ‘Flawsome‘, driven by brands becoming more ‘human’ and the fast rise of transparency. It’s quite an irony – this ‘fall out’ of the era in which people are trying to be brands and making sure that (even) their Facebook Timeline (in addition to LI, […]