Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of media vehicles (and I include non-social network WOM too) and the actual touch-feel, pre or post purchase, including retail outlets. But times have changed – social, […]
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that impressed. Everyone I shared it with shared it on. It made me think of the concept of a viral. From many murmurs I have heard around […]
When Paul Adams makes an ‘appearance’ on this blog, it usually involves profundity. (background) Last week, on Simply Zesty, I saw this amazing presentation he made recently, which, in addition to showing the evolution of communication technology and its impact on us, also shed light on the role Facebook envisions for themselves. (Do read the […]
Apex Racing wants to educate riders on the need for formal training. In conversation with co-founder Anil Kumar S [scribd id=97933352 key=key-g3bw2puza6v9owtqpy3 mode=list]
When I read this post on how Starbucks was turning itself into a tech company and how it is increasingly using digital tools to interact with consumers to adapt to the ‘seismic shifts’ caused by social, mobile etc, I was immediately reminded of two things – its aim to appropriate the ‘third place‘ (Read para […]