Actwitty
Actwitty.com allows you to integrate your footprints from across the social web and present your complete identity in one place. In conversation with co-founder Alok Srivastava. [scribd id=101237290 key=key-12zumrn4jpacpf8usniz mode=list]
The price of influence
Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really in the corporation’s control. Though it is still in vogue, the credibility is possibly dented thanks to abuse by the endorser, the endorsed and a media […]
YourCabs.com
YourCabs aims to build a car rental portal with a national footprint connecting consumers and cab vendors. In conversation with co-founder Rajath Kedilaya. [scribd id=100612349 key=key-2inx3ahzp704adumxioe mode=list]
In trust we trust
Karthik recently wrote a post on a subject I’ve been thinking about for a while now – “How should brands use public information you share on social media“, on British Airways’ “Know Me” scheme to personalise their service by providing iPads to their staff and “giving them instant access to customer data, including passengers’ travel […]
DoctorsBooking.com
DoctorsBooking.com aims to enable patients to make responsible healthcare choices through accurate information and increased accessibility to doctors. In conversation with co-founder Roopa Rangaprasad.. [scribd id=99996782 key=key-1o8wqkzog31ewsgqla8g mode=list]