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Brands and the Personal API

Lifestreaming and I go way back, at least 5 years. 2008 was when I wrote about it first, though the experiments had started earlier. Most of the services I’ve mentioned in the post are now defunct, but my interest in the subject never waned. From the perspectives of memories mentioned in that post to speciation […]

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June 19, 2013December 31, 2020 manu prasad4 Comments

For brands to make it….

At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t know what it means for brands” – @jeffdachis #SBS2013 — Gautam Ghosh (@GautamGhosh) May 23, 2013 Both Gautam and Haroon then shared interesting links in this […]

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June 5, 2013December 31, 2020 manu prasad2 Comments

@ Social Business Summit

I was quite thrilled to be invited to speak at the Mumbai version of the Dachis Group’s Social Business Summit – not just because of my awesome co-speakers, but because this is a platform that has seen the likes of Tony Hsieh and John Hagel earlier this year! To confess, a little nervous too, since (as […]

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May 24, 2013December 31, 2020 manu prasad3 Comments

A new brand narrative

Dove’s immensely viewed ‘Real Beauty’ video has sparked a parody and many debates including how the content would (or would not) help sales. But what it actually reminded me of was a quote attributed to Marty Neumeier (via) Brand isn’t what you say about your product, it’s what other people say about your product. A little […]

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May 8, 2013December 31, 2020 manu prasad2 Comments

All ideas are equal, some more equal than others…

(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with business ideas/models being aped compared to creative ideas? If so, why? — manu prasad (@manuscrypts) April 15, 2013 ..and @atulkarmakar gave me his perspectives @atulkarmarkar exactly, […]

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April 24, 2013February 20, 2021 manu prasad4 Comments

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