And the mother of ’em all is finally here- My Space. I wonder if the promos happening on Channel V for its campus star is My Space’s idea of an Indian launch. I hope not, because i kinda liked Big Adda’s efforts, and hope to see a good brand campaign from My Space.Meanwhile, i read […]
actually in this case, what triggered the post was a queen. For those of you who haven’t been watching MTV, do take a look at this. While I’m not sure about the origin of their latest positioning (its my MTV), and how their content is fitting in, I’m sure that as far as their advertisers […]
Saw this , apparently the first sitcom (in India), thats been made specially for alternate viewing platforms like internet, mobile etc. Haven’t seen all the episodes, but from the first two, it ain’t too bad. At least its not like Ekkta KKapoor stuff, and the characters are all very urban. But i digress, this is […]
How To Get Your Ex Back – So, HT buys DesiMartini for a cool $10 million. Cheers to that, because the exit strategy seems to have worked for them, although i saw many sites warning about the impending bubble 2.0 in the Indian context. I have always wondered about the business model of the ‘main […]
No, this is not the major announcement about an awesome new service I’ve developed, thats later..sigh This is about the Ambani kind of Big, and its amazing to see what i consider a perfect duplication of the strategy that made an oil, petrochemical conglomerate. Backward integration. Only ADAG is not stopping at that. Its going […]