So, MySpace is planning a formal launch in April. I had written about them earlier, when they were doing the Campus Star thing with Channel V. Maybe the idea was to get in the seed users from the audience category they expect/want. This is also a case of going after Youngistan then đŸ™‚ But this […]
There was this nice game we used to play as kids – join the dots. The context? Unless you’ve been living in a cave without a cable connection, the new Airtel ad should be coming out of your ears by now. No, not the ‘Having a ball at the border’ one, the new one where […]
For all those who’ve been good and watching TV, the source of that one should be a lollipop. There are some 4-5 ads of AOL doing the rounds, which you really couldn’t have missed. What’s the context? Well, i read here, that AOL is buying out Bebo for $850 million. Oops, I should’ve told you to […]
Read a very nice article today on rediff, about Google’s nine innovation rules. Coming from Marissa Mayer, VP of search products and user experience, it underlines why Google’s offering always strike a chord with the audience. While I’m one of those who’re becoming increasingly uncomfortable with Google and its (non) privacy, and its journey away from […]
So if I’m a good brand manager, I should be doing a viral too, that seems to be the rationale behind virals these days. I’d written about it a few days back. What provoked this post was the latest viral from (nah, you go see it and come back, then we’ll talk). Ok, lazybones, i […]