India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what i had in mind was actors, cricketers etc, and the has-beens in those categories too. I even saw Shatrughan Sinha endorsing some TV the other day. […]
Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining – the ‘I want to do’ version that Sprite did in response to ‘do the dew’, in addition to the various fwds it had spawned from ‘Mount and Do’ to ‘Brokeback Mountain – Do the Dude’? […]
..for everyone concerned, is what the new ‘Idea Rocks India’ campaign looked like to me. Idea is taking Shaan to some 20 towns across India, and the contest is giving you the chance to be part of the tour – there is a Voice of Idea contest that allows the winner to sing with Shaan, there’s […]
Since 2.0 has been liberally used to portray any improvement/new version, i thought it made a good post headline :). On a sidenote, i even saw ‘Family 2.0’ in a Yahoo study. This post is about a few brands that were part of my youngistan days. Of course, unlike these days, none of these brand made […]
Saw the new Bajaj Pulsar ad? I did too, and exept for the music, it didn’t do too much to me. So i asked a few guys who like bikes how they felt about the ad. And they all seemed to love it, and hence the post. Pulsar will never get my attention, only because […]