Almost every brand that one comes across these days is targeting the youth, and thats across categories. Of course, some brands have been doing it forever, and some have just joined the party, maybe because the increasing incomes have forced them to define their target audience, so communication can be made in sync. Now youth, […]
No, this is not about me being gung ho about social networks, this is more about job search portals and social networks for business, specifically LinkedIn. The context is that i saw a huge ad of Shine (HT’s new jobsite) in the paper today, and my inbox had a mail that asked me to check […]
All my favourite sites absolutely trashed Indiatimes’ attempts at social networking – ITimes. I didn’t log into the site myself, and I doubt if i will, until either something drastic happens to facebook or itimes brings in such a revolutionary feature that it totally blows me out of my stasis. And from what I read in […]
is mobile. That’s a feeling I’ve been getting for quite sometime. Take a look at the figures Internet – 46 million according to the iCube report 2007 Mobile – 250 miilion, according to TRAI I read two articles today which pushed me in this direction. One was Indiagames’ new mobile distribution deal, and the other was […]
Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of ads and virtual goods. However, as the chart below will show you, this is not the only way to monetise a social network, as the chart […]