An interview with ET Brand Equity on PR
I spoke to ET Brand Equity for their series ‘My experiments with PR’ on challenges, learning, long -term communication, and how one sees the role of PR in the larger CMO portfolio.
Artificial Culture
The influence of AI now goes far beyond daily transactions and into the construction of our daily lives and decisions. It is impacting culture. What could this mean for the species’ future?
Reflections on my OS – Part 2
My ‘wiring’ has an impact on my work too. The mindset I bring to my profession has an origin story and patterns that have been created over time. Understanding that is a good way to start any rewiring.
A digital multiverse
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
Marketing @ Scripbox during Covid
A chat with exchange4media on what we have been up to at Scripbox in terms of brand and marketing strategy, and a few thoughts on the role of digital, customer outreach, and what marketers need to plan for. P.S. The bold “question” starting with Exploring this might.. is not a question, but is part of […]