Imagine, in about 4.5 sq km in Fort Kochi and Mattancherry, there are around 30 communities! An absolute melting pot of different religions and socio-cultural customs and practices. Communities that can trace their origins from Portugal and Yemen to Kutch and the Indus Valley. I am a little biased because Kochi is my hometown, but even beyond that, it’s a fascinating read.
An excellent comment from my previous post on self image, signals and the future, made me think deeper on the specifics of my plans. While a large part of this was about how and where one spends one’s time, I realised there is at least one more layer to this. That was a broader definition of freedom, and it comes with its own set of challenges.
To paraphrase William Jones, our entire life is a formed from habits, for good and for bad, and they lead us to our destiny. This is a book that can help in all aspects of our lives – from losing weight to building great teams, and at an individual and group level. The narrative style ensures that what could have been a prescriptive book is actually an enlightening and entertaining one!
The name is quite a mouthful, but if one had to do a comparison of the microbreweries in the area, this is a decent place to be at. The ambiance is pleasant, the beer is quite good, and in addition to the standard fare, they have done some interesting experiments with the menu.
A bunch of factors – ranging from an explosion of interfaces to the expectation from brands to take a stance on societal issues – made me reflect on the idea of brand. Is being consistent the way forward, or does retaining the brand essence in vastly different contexts warrant a different approach?