A chat with exchange4media on what we have been up to at Scripbox in terms of brand and marketing strategy, and a few thoughts on the role of digital, customer outreach, and what marketers need to plan for. P.S. The bold “question” starting with Exploring this might.. is not a question, but is part of […]
If you’re old enough, you would remember the radiant power of the USSR in 80s India. Archie Brown provides a comprehensive account of what was happening behind the Iron Curtain in that era. A fantastic read if you’re interested in history and geopolitics.
The ability to project, and make plans have helped the species to progress. At an individual level, it has had a tremendous impact on how I have lived my life too. I optimised for predictability and efficiency so I could be free, but it turns out that it’s only part of the story.
This is a telling of history that is quite a bit different from what exists in Indian textbooks. While the author does have some bias as an English historian, it doesn’t take away from some fascinating perspectives of the heroes we have lionised. A little meandering, but if you like history, a must-read.
Creators on social media optimise their content for validation and sharing. The next step is monetising this validation beyond the standard “influencer” deals. In parallel, the internet is going after the biggest middleman of all – money!