Month: July 2021 | m a n u s c r y p t s

The Moment of Lift

Melinda French Gates gets a lot of things right with the book. Starting with the acknowledgement that she shares from a position of privilege, she approaches the subjects with intellectual honesty. The book covers a lot of ground – maternal and newborn health, the importance of contraceptives and family planning, education for girls, the unpaid work that women do, and gender inequity in the workplace. It’s an excellent read that is full of anecdotes and insights without being prescriptive.

If it makes me happy…

I tried a deep dive into understanding what would make me happy, and it took me to interesting (and uncomfortable) places. The good news is that I have identified the problem, though I am not yet sure about the solution.

The Origins of Political Order

These days, we assume that a liberal democracy is the best form of government. But the world wasn’t always like this. How did we get here, and why did different countries get here at different times? From biological foundations of human behaviour to language and development of political systems, this is an enlightening read that helps us better understand the world we live in.

A System 3 path to brand building

We already know about Systems 1 and 2 in decision making, and it has had many use cases in marketing (Nudge). But I recently learned about System 3. This post is some thinking on how it can be applied in marketing.