Jeff Howe and Joi Ito
Multiple waves of technological advancements, chief among them the internet and manifestations of Moore’s law, have rendered the world a complex place. Asymmetry, complexity and uncertainty are the defining ethos of this era, and not necessarily by choice. How can one navigate these times, that’s the theme of the book.
Joi Ito and Jeff Howe have divided their approach into nine themes. Less prescription, more direction and food for thought. Many of them share an undercurrent of thought, or are even directly linked to each other. Emergent behaviour over institutional authority (Arab Spring and crowdsourcing are disparate examples of this), on-demand pull over push (e.g. Netflix over TV, and even large scale manufacturing) and the importance of weak ties, compasses over maps (direction more than a specific plan – this is my favourite, though I’d have liked more pages devoted to this), focus on risk over safety (the nimble nature of Shenzhen and its rapid development from knock offs to cutting edge tech), disobedience over compliance (the creation of Nylon at DuPont is a good example), practice over theory (there is an interesting sub-topic on privilege in this chapter), diversity over ability (“Ability matters, but in the aggregate, it offers diminishing returns” – Scott Page), resilience over strength (another favourite, and has parallels with Taleb’s anti-fragile), and finally, systems over objects (and understanding the larger implications of one’s work).
The narrative zooms from physics to philosophy and biology to bitcoin in a matter of few seconds. Sometimes one feels that this is a book about the MIT Media Lab, or maybe it’s because it embraces all these principles in varying degrees.
But whatever be the cause and effect relationship, it does serve as a good example of the principles in action.
What the book stresses is the kind of adaptive thinking that will be required of the species and the individuals therein to continue thriving in a world that’s undergoing a profound structural change.
