Month: February 2017 | m a n u s c r y p t s

Vietnamese Kitchen

First published in Bangalore Mirror Even without demonetisation there are times in a month when one feels the lack of currency, and ATMs aren’t really of much help. On such occasions, the stretch of 80 feet Road in Indiranagar after you take a left at the bottom of the Domlur flyover can be a source […]

Feels & Fields in brand building

In Scarcity Thinking in Marketing, I’d written about how, in an era of ‘infinite’ consumption choices, attention is arguably the most precious commodity for a brand. Also, as Faris pointed out in his excellent post, it is a zero sum game, and we’re approaching “peak attention”. We’re also well on our way to manipulating (read fracking) […]