We’d been eyeing The Fort Kochi connection for a while now, especially since the ads started appearing in the Malayalam daily, and the only reason we’d been delaying the inevitable trip was that we thought it would be a revamped version of its earlier avatar – Oyster Bay. But on the day we were planning […]
The role of content in a brand’s narrative is an oft appearing topic on this blog, so I was glad for the opportunity to discuss the subject with various entities who have a stake in this new ecosystem. I’ll be moderating a panel titled “The New Content Ecosystem – Evolution & Design” on Sep 25th, 2-3 […]
Mark Tully, Gillian Wright A book written a decade back, and yet, it is still relevant because as the cliche goes ‘the more things change, the more they remain the same’. India has changed in many ways, and yet remains the same in many other ways, and that’s exactly the theme of this book too. Mark […]
Though not by design thus far, I have actually been expanding on the 4P (planning to add one more) framework I wrote about in Agile @ Scale. The attempt is to help me navigate the concept of brand in a rapidly changing landscape. The Change Imperative tried to showcase some of the possibilities of these […]
First published in Bangalore Mirror When an iconic brand from Singapore lands up in your city, it’s only fair that you pay a visit at the earliest. I harried a few friends into doing exactly that on a lazy Sunday afternoon. From a single establishment at Boat Quay, Harry’s now has over thirty outlets across […]