Taxiforsure.com, an aggregator of taxis and car rentals, aims to ensure that commuters find a cab easily with transparent fares. In conversation with co-founder Aprameya Radhakrishna. …. [scribd id=115919078 key=key-19enezho84p7ou76ln3m mode=scroll]
It’s a bit scratchy, courtesy a really bad broadband connection, but poor Prasant has done the best with the material he had been given. 🙂 The chat was on Myntra’s social media strategy and how it manifests on various platforms. In addition to the more visible Facebook, and Twitter , it also covers our experiments on […]
Most of everyone who knows me would agree that I am a compulsive planner. This habit has been reinforced on several occasions when I have been better prepared than others in situations. However, I also believe that it is quite a trade-off – between the safety of knowing in advance what to expect and the […]
Madhav Mathur Many of us could identify with Pranav Kumar, the advertising executive who suddenly thinks out of his cubicle and realises the perils of this generation’s materialism driven existence. But he’s an aspiring author too, so he quits his job and tries to change the world through his writing. But the publishers aren’t really […]