Actwitty

Actwitty.com allows you to integrate your footprints from across the social web and present your complete identity in one place. In conversation with co-founder Alok Srivastava. [scribd id=101237290 key=key-12zumrn4jpacpf8usniz mode=list]

The price of influence

Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really in the corporation’s control. Though it is still in vogue, the credibility is possibly dented thanks to abuse by the endorser, the endorsed and a media […]