Wisdom Toolz

Understanding what you learn gives insight, which in-turn fuels a creative economy. That’s what WisdomToolz aims to do with simulation. In conversation with co-founder Jayachandran S [scribd id=96371741 key=key-dpyv6js7r1p05b69jh3 mode=list]  

Building Brand Frameworks

It was an interesting coincidence that a couple of weeks back, around the time I posted on brand building and the effects of instant gratification (largely in the context of social media), I also got into a minor debate with a colleague on brand communication – tonality, voice etc. This is a topic I constantly […]

‘Algebra’ & Twitter

My favourite story in Paul Theroux’ ‘The Collected Stories’ is Algebra, a simplistic tale of a clerk easing his way into London’s literary crowd through one chance meeting and several arranged ones thence. Friendship is like algebra, but there are operations most people are too impatient or selfish to perform. Any number is possible!…. But […]