Mid Season Update

It’s been just under 3 months in the not-so-new job, and I thought this would be a good time to write a progress report. The social media portion of the job – which includes prioritising objectives, evolving a strategy and roadmap for how various tools and aspects of the social web can be introduced and […]

Amagi

Amagi provides a technology that gives advertisers the opportunity to target specific geographies on national television channels. In conversation with co-founder Srinivasan KA.   [scribd id=75290142 key=key-1q6jss7iqek23vr0xe99 mode=list]

Branded Spikes

While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to craft videos like’ posts and also wondering how long it would take my Twitter timeline to move back from RIP to make-fun-of when a celebrity dies, […]