Newsmakers

Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group 🙂 There was some amount of Twitter buzz a couple of days ago on the article carried in the (city edition) Times about Arindam C’s new book selling a lakh of copies in 10 days. This […]

Time Off

In an earlier post – “Brood Mode“, I’d written about expectations, and how sometimes, they cannot be met. In the context of that post, Austere had commented thus “Is it the instant-ness demanded of the response that puts one’s brain to a side?” I messaged her on Twitter, that ‘the time construct’ was something I’d […]

Trust & Context

The Tiger Woods saga continues. And though I have had fun (like this) at his and Accenture’s expense, the entire series of events did make me wonder again on endorsements, especially after Accenture dropped Woods. The topic of endorsements is something I have written about earlier too – of how blogging/tweeting ambassadors would react to […]