Brand equity in real time

Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to 25.5 as of Monday. Acknowledging India’s growing significance, the $100 million (global) “It’s Y!ou” campaign […]

Arbor

Sometime back, when I’d written the post on Onam, I’d mentioned a story that deserved to be told. About an old school pal R who has composed a wonderful soundtrack for a recently released Malayalam movie. He’s been composing for over 2 years now, probably more if you count the non-film work he’s done, but […]

Delicacy

There’s no dearth of tiny value-for-money Chinese joints in Koramangala. But we read quite some good things about Delicacy and decided to have Chinese for Diwali, though I’m still bugged about Arunachal Pradesh. And that’s how we landed up at Delicacy. Its right opposite Kolkata, and for the lazy ones, from the Sony world on […]