The evolution of Content Marketing

A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content – I think advertorials would be a subset of that. This trend is all the more prominent in the younger audience, when the demographic profiles of […]

Rakabdar

One of the side effects of the vacation was the discovery of a restaurant in (almost) our backyard. We saw a write up of Rakabdar in the Jet in-flight magazine, and as always checked it up on Burrp before deciding on it. Rakabdar is located exactly opposite Forum Mall on the Christ College/Dairy Circle side. […]

First Proof

Penguin – Compilation I’m a few years late in reading this, so it’s no longer ‘new’ writing. But that doesn’t take away much from a decent collection of fiction and non-fiction. A book which can be read from both ends (Fiction and Non fiction start from opposite ends) and consists of 17 works of fiction […]