Facebook’s redesign continues to make news on a regular basis. With a whole lot of vociferous users making the 237 Ways To Get Free Publicity ir dislike quite clear, with the help of a layout poll, it was interesting to see that a lot of advice was given to Facebook to not just blindly give […]
Anita Nair This is Anita Nair’s first novel, and quite a good start. I could identify with it quite a bit, probably because of the Kerala setting, and therefore the familiarity with the kind of characters that appear in the background. Having said that, the protagonist is quite a universal character. Mukundan, a retired government […]
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge ways of advertising via Social Media that are not intrusive while being RoI driven”. Again, […]
A few days back, I came across a line we had used some time back for a brand campaign, as part of some ambient advertising – “Let’s cut climbing stairs, but not climbing ladders”. That ended up prompting quite a surreal thought. Of starting to climb a ladder from the time we’re kids. The first […]
A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so strong that I had to check it out and write a post on it. Right from school, when I used to exchange part of my lunch […]