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Meenakshi Reddy Madhavan I picked it up because it was written by a fellow Indian blogger. And yes, I prefer Indian fiction. But I’m guessing I am not exactly the target audience 🙂 Considering the author’s profile, I’d say the book is at least faintly autobiographical. Arshi, the protagonist, is a twenty something, 21st century […]

Figuring Social Media?

Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager is of the view that companies should join active communities, rather than trying to create them at corporate websites. The two examples used for Intel’s efforts […]