The issue has been doing the rounds in my head for sometime now, it started with a question on LinkedIn about companies using CSR only for PR purposes, and I thought now was a good time to share my thoughts, at the risk of it sounding like an attempt at gyan. 😉 There was a […]
Happened to see ‘Via Darjeeling’ last weekend. It left me with a very poignant thought. About storytelling. Lets take a murder mystery/ thriller. When a writer develops a story, it exists only in his head, its origin, its twists and turns, and its conclusion. What happens when the author leaves the story open? Gives the […]
I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, they will either show me ads, attitude or stunts (though i liked the most recent Pulsar ad, the music mostly 😉 ) I really can’t blame […]
Jhumpa Lahiri This is Jhumpa mashi’s (from her role in the cinematic version of ‘The Namesake) 🙂 third offering. The book consists of 8 works, the last three related to each other. Melancholy, that’s always been my favourite takeout from her books, and this one does not disappoint on that front. But if you’re looking […]
Move over microblogging, here comes nano blogging. Have been exploring a new service the last couple of days. Most of you would have heard about it by now, it goes by the name of Kwippy. This gives a great intro to the service. (a Kwiki, if you will)Â While it is definitely related to the […]