Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me to wonder about the kind of ROI this activity would generate. “Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the […]
… and the song that was playing on TV when i switched on the comp to check the feeds happened to be Joan Osborne’s ‘One of Us‘, a personal favourite, mostly because of the lyrics. And one of the feeds that popped up first linked to this, a mail from God. Now its very rarely […]
A review at burrp informed me that there’d be no point in trying to reserve a table after 7.30, so we walked in at around 7.45 and got a table easily. Ah, but before that, this is a new outlet in Koramangala 80 ft road. If you’re coming from the Indiranagar side on the intermediate […]
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. I think it still holds a lot of relevance with regards to the way brands treat themselves. Google, while not the web’s knight in shining armor […]
This is why I love the conversational web. It provides an excellent means to connect ideas, and er, write a post. I saw a tweet from @jowyang which was about a company looking for community managers. No, it wasn’t the job per se that interested me, but more the fact that companies are finally getting […]