Mobilisation

For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as absolutes go, its a mere 2% in the overall media spend. And with the total […]

Driven

Its been a while since 1983. 25 years, and as the car maker which transformed the Indian automobile scene with their very first car in that year, its reason enough to celebrate. And the new TVC does justice to that. From the now almost extinct original Maruti 800, which was a bestseller till 2004, to the Swift, […]

Aaranya

Aaranya is quite close to the heart, because it has been a place which we have frequented from the time we came to Bangalore, 5 years back. At one time, it used to be a neighbour and the constant source of takeaways/home deliveries, apart from a place to take relatives to, when they visited. It’s […]