Zoom In

On one hand, i see the TV media guys, sprucing up their websites to improve engagement with users. On the other hand, I also read about how they are sharing content with pure play internet channels. I guess it will be a while before we see exactly how TV and internet will co-exist and still […]

The Cybergypsies

Indra Sinha For all those who consider themselves cyber wanderers, this is a must read. It shows us glimpses of the net before it became the www. It talks of the mid eighties to nineties when early cybernauts roamed about bulletin boards (BBS) and multi user domains/dungeons (MUD) creating their own versions of reality in […]

One up

While watching the nation’s current pastime yesterday, those irritating screen-side-and-bottom takeovers started happening, but there was one creative that made me smile. It had two popups (both with what looked liked an actress caricature). The first said “I will expose if the script demands it” and the second said “I will expose if i get […]

Brand new lock

We’ve seen Vodafone going through a massive exercise, we recently saw Ceat going through a painful exercise, and softly, quietly, like the brand its always been, Godrej has unveiled its new look recently. Godrej, Can I Win My Ex Back for me, has been about locks. That’s the product in which I’ve seen the logo […]