On the right track

Saw the new Fastrack TVC on air –  Shut up and Move On, but I didn’t see it there first. Fastrack is a brand whose communication i try to follow, simply because i feel that somewhere they’ve got the pulse right.  Of course by doing that, they also end up making customers who don’t fall […]

Panchvi Pass

They asked him about his new fad. He said it was a 55, a concept/story told in 55 words, no more no less. They said, okay when would he stop. He said, soon. Actually, it was just a quirky race, to complete fifty five 55s before his blog turned 5. That day would be tomorrow. […]

Who let the dog out?

When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – pugness. But suddenly, in the middle of perhaps the biggest media event in oh, okay a couple of months – IPL, the pug decided to make […]

GeneRations

The lights went out, followed immediately by the drone of the apartment’s generator. Now there’d be sound and smoke,but yes, there would be light too. It would get the lamps in the apartment compound going, and he could study. Anyway, it was better than in his house, in the slum next to the apartment. until […]