Virginity

In this great land where virginity does command a premium, Richard Branson does a tango with Tata Teleservices to offer Virgin mobile to the ever growing Indian mobile subscriber population. The mechanics of the partnership has been explained quite well here. For the lazybums, Virgin is globally a MVNO (mobile virtual network operator) i.e. it buys spectrum […]

Mocha

The Koramangala version, since the Lavelle road version was highly recommended, but a bit too far from the current residence. To get there, just turn left from Forum on Hosur Road (when coming from MG Road) and you’ll find it on the left. Alterantively, turn right on the intermediate ring road (from Indiranagar) at Sony World […]

Viral Fever

I happened to read from here and here about this, a ‘viral’ from makaan.com. As said on WATblog, it rehashes the Lagaan mixture of two of India’s most influential properties- cricket and bollywood, and not exactly in an earth shattering new take either. So, what’s it about virals that seems to have forced Brand Managers […]